Sustainable and Ethical Beauty is the concept that beauty products should be made and used in a way that will not cause harm to the environment. Nía Natural Beauty is an eco-conscious skincare brand with a clear vision for sustainability in every aspect of its business.
Starting with ethically-sourced, vegan and 100% natural ingredients, products
belonging to each of our facial and body ranges have been developed on-site at their home in West Clare. All of our natural ingredients have been chosen based on their intrinsic, skin-corrective properties (see post on Why Natural Ingredients). Neither ingredients nor finished products have ever been tested on animals as this brand is cruelty-free.
In development, product batches have been made on a relatively small-scale with minimal waste. Any waste generated (manufacturing or domestic) will have a lesser toxic potential upon release into the environment owing to the fact that these products are of natural rather than synthetic origin for example using organic matter such as poppy seeds and oat for exfoliation instead of potentially harmful synthetic chemicals which are known to have a greater tendency to persist and accumulate.
Our commitment to waste management also considers the potential impact of our packaging materials upon disposal. For this reason, our products are only contained in aluminium tins or PET plastic glass.
Aluminium tins are readily recyclable and have a high overall recycling percentage globally. PET plastic is as recyclable as regular household glass. Globally, the level of plastic in the environment is unacceptable and the beauty industry as a whole, need to act responsibly as we tackle this emerging issue.
The call for Sustainable and Ethical Beauty from the modern consumer is undeniable and we would hope we can assure you that nature is at the heart of the Nía Natural Beauty brand. It would be impossible not to consider the environment when surrounded by our beautiful wild coastal landscape.